[Re: Loose Cannon: “So What If It Is the Economy?” (Direct Newsline, March 31, 2003)]
Richard, I agree 100%: The economy is a challenge, not a brick wall.
As chair of the Chicago Association of Direct Marketing’s Tempo Awards (coming up in two weeks), I have seen some amazing work submitted from the past year. Budgets were cut, yes. But that didn’t stop smart, creative direct marketers from figuring out smart, creative solutions to their clients’ marketing problems.
Kudos to everyone who leverages a tough economy to deliver work that’s better, smarter, faster, cheaper.
Michelle R. Blechman
VP/Strategic Planner
GreyDirect
Downers Grove, IL
Network
