[Re: Loose Cannon: Reflections During Passover and Easter, Direct Newsline, April 21, 2003]:
Your column was poignant and moving and made a powerful point.
Customer relationship marketing is about putting your heart and spirit into the relationship with another. We are, in the end, just people serving people. Any other mumbo jumbo about bottom line and ROI, etc. at the expense of this fundamental aspect of business is a cover-up for lost souls.
Connie LaMotta
President
LaMotta Strategic Communications Inc.
Upper Nyack, New York
Thank you so much for sharing this incredible story with your readers, and tracking down that letter.
When thinking of the injustices and indignities European Jews suffered under the Nazis, we tend to think of the horrific acts of brutality and humiliation that were carried out in the ghettos and concentration camps across Eastern Europe. Reading this letter also reminds us of the more subtle, and equally humiliating and unjust, practices merchants endured as they had to watch helplessly as their businesses were confiscated without cause or warning. All their years of hard work and careful nurturing of their customers, as indicated by that letter, were swept away overnight at the hands of the Third Reich. Those who valiantly resisted, like Willem Blom, paid the highest price for their courage.
Sharing this story is a somber reminder [during the Easter season] that these occurrences, and others like them, have to be told again and again, so they don’t recede from our collective memory, and risk being repeated under another guise, at a future time and place.
Cynthia Nagrath
Account Executive
Direct Media Inc.
Greenwich, CT
Thank you for providing that story. I think sometimes we don’t hear enough about the fact that CRM is, despite all its technological innovation, still at its heart a human activity.
Cristene Gonzalez Wertz
Senior Manager
Braun Consulting
New York, New York
Richard, what a wonderful and inspirational story.
It was a great way to tie thoughts of the season with something that’s relevant to our business. I guess that’s why you get paid the big bucks
Network
