A year ago at the New York Direct Mail Days Conference, Dean Barile of Mokrynski Co. stopped at our exhibit and asked a provocative question:
“Why are inserts considered an alternative media?”
This question started a movement long overdue to bring inserts into the mainstream.
The year just past has seen an ad hoc meeting at the 2002 DMA Conference where an overcrowded cocktail party launched the movement that led to a serious meeting between the ARM Council and the leadership of the DMA with the promise of recognition in return for increased activity by insert media participants in DMA functions.
It also produced greater acknowledgement of the medium with the sponsorship of the first ever Insert Media Day to be held September 10, 2003 at the Ryetown Hilton, Rye, New York and special sections in major trade papers spearheaded by DM News. Full press coverage instead of program announcements is working its way through the trade press.
All this is the result of efforts by volunteers from the ARM Council. They are to be applauded for their extra curricular activity as they push toward the day many of us have been waiting for. Insert Media Day similar to List Vision celebrates a medium that has been part of many mailer
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