Re: The Do Not Call List Furor
The direct marketer in me feels conflicted with [my identity as] a consumer who despises telemarketing, and the civilian in me who thinks the first amendment must be upheld, no matter how offensive the messages are.
The [court’s] decision appears to address which agency has the authority to administer the DNC program, not its “correctness”. Presumably its correctness will be addressed in the courts, and made “right” by the courts, over time. Can you imagine what happens to the 400,000 people employed by the telemarketing industry nationally who will be severely hurt immediately? And then what does one do if, say, seven years from now, after hugely expensive and torturous litigation the entire DNC program is declared unconstitutional? I can’t.
Geoffrey Batrouney
Executive Vice President
Estee Marketing Group, Inc.
New Rochelle, NY
Re: DMers More Likely to Sign Up for DNC List than General Populace: Survey (Direct Newsline, Oct. 2, 2003)
What a biased article. The study was conducted via e-mail among a select group of Direct magazine readers during September.
This is too embarrassing to be in your publication. It doesn’t take a survey or rocket scientist to know every home in America is bombarded with phone calls.
My wife is not in direct marketing and she pulled the trigger on getting on the list. The issue is simple — people do not want things that are not relevant. I don’t need a lawn company managing a 5,000 sq. ft. of lawn or new windows in a five-year-old custom-built home.
Bottom line: The survey has a high degree of inaccuracy within if they think the majority is direct marketing professionals! It’s like going to a minority group and asking if they think they are a minority. It’s stuff like this that continues to highlight how poor of a publication Direct really is…
Tim Newman
Network
