[Re: Letters to the Editor, Direct Newsline, October 21, 2003]:
I do not know what circles Terry Nugent runs in. He obviously deals with different people than I do. I have heard about the annoyance of telemarketing for many years, long before terrorism became a factor. In fact to many people it is terrorism, especially the old and enfeebled.
I am not sure that we marketers just did not want to listen to our customers on the subject, because it would make us be more innovative.
I for one still think my job is to serve the consumer (customer) not the whims of my own imagination. If in doing so I find I have been doing something wrong, I attempt to correct it. Maybe a few others need to look inward and see if they are doing likewise.
Robert B. Fisher
Metra
Chicago
Network
