[Re: Loose Cannon: Mother Jones, Please Call the Home Office, Direct Newsline, Mar. 15, 2004]:
Your column is very good, and again presents the argument put forth since the late 1950’s, when I joined this industry, and I’m sure before that. The argument has been that DMA reports what is going to happen rather than being proactive to find a solution more agreeable to the industry.
Perhaps it is time for some serious discussion by the industry leaders and the DMA regarding whether the role of the DMA should continue as is or become proactive.
Shirley Stevens
The Horah Group
New York
Network
