[Re: Loose Cannon: The Melting Pot’s Missing Ingredient, Direct Newsline, July 6, 2004]:
Yes, I am guilty of writing about the Hispanic market since the early 90s and, yes, I still write about it because, yes, it is hard for marketers to see the Hispanic market.
This is true even though the Hispanic market has been always there since Columbus (and a few Basque predecessors) got here.
Hmm, I am starting to think marketers are not seeing the Hispanic market, well…because they do not want to see it. Who wants to accept the fact that a non-status quo language and culture is growing to the point of becoming the new majority?
Scary, I would observe…
Suzanne Lopez
Director of Business Development
Bilingual Research Services
El Paso, TX
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