TIME-TESTED ADVICE
Thanks to Katie Muldoon for sharing her tips on developing clean and compelling catalog design (Direct From Muldoon, January).
Over the years, I’ve saved many of her columns from Direct. When I look back at those clippings from her, Collins, Lewis and so many others, much of their copy and design advice still stands the test of time today, despite so many industry changes. It’s great to have these valuable contributors as an ongoing resource.
Sheri Harris
Fort Lauderdale, FL
THE VALUE OF MARKET RESEARCH
To survey or not to survey? January’s Direct Hit brought up some interesting points.
As with many things, the truth lies somewhere between the
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