[Re: Loose Cannon: Diverging From Convergence, http://directmag.com/loosecannon/loose-cannon-diverging-convergence-062606/ Direct Newsline, June 26, 2006]:
I read the title of today’s column with anticipation, thinking we were about to be treated to some literary delight – perhaps a critique of a new novel by Jonathan Safran Foer, or a piece about Flannery O’Connor (a great writer in the southern gothic tradition who penned Everything That Rises Must Converge – for those of your readers who were not English majors). Instead it was about your gullet rising at the latest onslaught of marketingspeak.
Amazing how you can take these observances of industry practice and turn them into such entertaining yet also revealing commentary. We are lucky to have a writer like you who thinks like a strategist but writes like Robert Benchley!
You make Mondays a lot more endurable.
Lauretta Harris
Write Communications Inc.
Scarsdale, NY
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Reading yesterday’s very spirited letters, I realize I had a different take on “convergence,” but it’s the same desire for plain English that they demanded. Convergence is what we used to have many years ago when you had newspapers, magazines, radio, TV, and telephones in every home. You bought ads in all of them!
We always have had new media, and we always have used whatever was available. Millions of buffalo chips went into smoke signals before the telegraph was invented.
Fred Morath
Fred Morath Direct Marketing
Natick, MA
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