Adrea Rubin Management Inc. offers this new list of 1,631,592 names from clusters of Catholic, Puerto Rican, and Mexican populations that live in and around such “second cities” in the Northeast as Providence, RI, Utica, NY, and Erie, PA. Most are single blue-collar workers that rent homes and own one automobile, but are among the heaviest consumers of media, from print to cable.
Cost: $60/M
Selections: Three-, six- and twelve-month mail-order buyers, sex, age, presence of children, child’s age range, income, bank card, retail card, state/SCF/ZIP
Contact: Adrea Rubin Management Inc., 212-983-0100
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