LashBack Launching List Monitoring Service

Posted on by Chief Marketer Staff

Lashback, the company whose services help marketers tell whether affiliates are honoring opt-out requests and complying with the Can-Spam Act, is launching a new service called ListMonitor.

The new service allows e-mail marketers to monitor the mailing behavior of firms with which they share data, according to LashBack vice president of marketing James O

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