On any given day, the team that markets Las Vegas has about 150,000 rooms to fill—and that’s just one of its many jobs. It’s a churning machine with a massive budget that keeps that occupancy rate at an impressive average 84%.
Tourism drives the Las Vegas economy and more than 41 million people visit each year bringing with them billions of dollars in revenue.
This author interviewed some of the senior managers at the Las Vegas Convention and Visitors Authority, which is responsible for marketing Sin City. Four key elements emerged that contribute to their success.
Network
