Lands’ End Inc., Dodgeville, WI, has named John Maher to the newly created position of director of licensing.
Maher will oversee the launch of the Alumni Collection, a Lands’ End initiative that will enable customers to purchase Lands’ End merchandise embroidered with the logos of selected universities and colleges. The collection will debut in the October catalog and will offer a collection of four apparel items embroidered with one of 35 collegiate logos. The company plans to expand the product offering and the number of participating schools in the spring of 2002.
Maher joined Lands’ End in 1983 and has held various positions including managing director of retail. In 1996, he was named director of sales and marketing for the corporate sales division of Lands’ End.
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