(Supermarket News)— Gatorade, Klondike, Ragu and Ritz join more than 100 products that feature limited-edition Daytona 500-themed packaging at Kroger Co. stores.
Select private-label products, including salad dressing and cheese, feature the Daytona 500 logo as well. In addition, The Kroger Co. has launched a Daytona 500 Web initiative that includes a designated Web site which includes driver blogs, promotions and games.