Keurig/ Green Mountain Coffee Roasters, makers of the Keurig single-cup brewing system, has partnered with Chicago’s Second City improve troupe to find the funniest morning rituals in the Windy City.
From now through April 23, entrants are being asked to post short 2-minute videos illustrating the funny ways their workplaces start the day—all involving coffee in some way, of course.
Applicants can post the video to personal YouTube pages and then join the “Search for Chicago’s Funniest Office” group at Keurig’s YouTube channel and submit their video to the contest.
While the video from each office may be, and in fact should be, a collaborative effort, one person will be responsible for submitting the video and certifying that it does not infringe copyrighted material and complies with other rules, such as not depicting anyone under the age of 18.
Twenty winning finalists and one grand-prize winner will be selected by a panel of judges from Keurig and The Second City on April 29 on the basis of originality (50%), appropriate portrayal of the coffee, Keurig and Second City themes (35%) and suitability for use in ads, PR or promotions (15%).
The grand-prize winner will receive 15 tickets to a Chicago performance by The Second City—the rationale for restricting the contest to the Chicagoland metro area—a backstage tour before the show, and a Keurig single-cup brewing system and four boxers of K-Cup coffee portion packs. The winning video will also be shown on the Second City Shorts YouTube page. The 20 finalists will receive a Keurig brewing system and a 12-count K-Cup portion pack.
“The Second City knows employees at businesses across the city have a wealth of undiscovered comedic talent,” Second City marketing vice president Keith Karem said in a release. “We are thrilled to partner with Keurig and give these talented stars a chance to show off their funny sides.”
The Second City improv group, celebrating its 50th anniversary this year, has worked with other brands on marketing and promotion campaigns. Most recently, the troupe’s business division collaborated with Sara Lee’s Deli Fresh brand on a series of improvised “Mama Saga” video clips depicting women whose life dilemmas are solved by packaged lunchmeat.
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