Kellogg Co. has named board member James Jenness to replace Carlos Gutierrez as CEO if Gutierrez is confirmed as U.S. Commerce Secretary.
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| Jenness Gutierrez Mackay |
Jenness has been on Kellogg’s board of directors since 2000; he had been CEO of management outsourcing firm Integrated Merchandising Systems, Chicago, and before that, was COO of Kellogg’s primary ad agency, Leo Burnett USA. He has been chairman of the consumer marketing committee of Kellogg’s board of directors.
Some analysts had expected President-COO David Mackay to replace Gutierrez; he’s been credited with helping Gutierrez turn around Battle Creek, MI-based Kellogg since taking his post in September 2003. The Australian has been with Kellogg since 1985. Mackay joins Kellogg’s board of directors if the Legislature confirms Gutierrez’s nomination.
“Jim [Jenness] is a strong leader with world-class marketing skills. During his 30-year relationship with the company, he has been directly involved with building Kellogg brands around the world. … He knows our business, our culture, and our people well,” Gutierrez said in a statement.
“David Mackay has … demonstrated leadership and knowledge of our operations worldwide throughout his 14 years with Kellogg. He will continue to contribute greatly to our business momentum and future growth,” Gutierrez said.
Kellogg sales dipped in 2000 but have grown since. Sales reached $8.8 billion for fiscal 2003, up 6% for the year ended Dec. 31, 2003. Sales for the first nine months of 2004 are up 8% to $7.2 billion.
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