JVC Company of America has rolled out a nationwide mobile marketing campaign aimed at educating both its dealers and consumers on the finer points of its latest tech products.
Running through October, The JVC Perfect Experience Road Tour 2005, consists of two teams traveling simultaneously in 45-foot customized tour buses, which have been retrofitted into mobile training facilities. Each bus also provides the backdrop for large consumer experiences.
The tour’s first priority is to educate and excite sales associates who engage with consumers every day. The tour is scheduled to visit several hundred JVC dealers throughout the continental U.S. to tout JVC’s Everio G hard-disk camcorder, as well as its HD-ILA rear projection high definition TVs. JVC product specialists from the company’s Wayne, NJ, headquarters are providing training from the buses, which are tricked out with “rock-star” styling.
The JVC teams also use the branded outdoor pavilions to engage shoppers in an interactive consumer experience. Each pavilion consists of a 20-foot by 40-foot tented area, which contains two distinct rooms. In the HD-ILA Home Theater Room, consumers enter a loft-like living space where they enjoy high-definition films. In the Everio Camcorder Studio, consumers can sample the Everio line of hard disk camcorders while JVC experts show them how to capture and edit both still and video images. Visitors may purchase the featured JVC products inside the stores.
ZAG Marketing, Gillette, NJ, designed and executes the tour for JVC.
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