Justice, a direct marketer of apparel for girls ages 7 to 14, has mailed out 1 million copies of its first “catazine,” a cross between a catalog and a magazine.
The New Albany, OH company will mail out two more issues during the holiday shopping season. Next year, Justice plans to increase the number of issues distributed to eight over the course of the year.
The 52-page catazine features such apparel as skinny fit jeans, long T-shirts, cargo Bermuda shorts with lace trim camisoles.
While this is Justice’s first catazine, Tween Brands Inc.’s other unit, Limited Too, has been mailing catazines for seven years and have generated more than 30 million impressions per issue.
The combined Justice and Limited Too databases contain more than 10 million customers.
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