Jupiter Media Metrix, NetRatings Scuttle Merger Plans

Posted on by Chief Marketer Staff

NetRatings Inc. and Jupiter Media Metrix Inc. have terminated their merger plans after facing pressure from the Federal Trade Commission. The two media measuring companies announced their plans to merge Oct. 25.

The FTC said it would challenge financial arrangements between the two companies, and would oppose the acquisition, according to a statement from Jupiter.

Both David Toth, NetRatings

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