John Nardone will join online predictive marketing firm [x+1] as its new CEO on Feb. 1. Nardone had previously been co-president and chief client officer of Aegis Group’s Marketing Management Analytics (MMA).
In his new position, Nardone will oversee all company operations, including product development and client relationships.
Before joining MMA in 2004, he served in several senior roles at digital agency firm Modem Media. He developed and led Modem’s media, research and analytics practices, and was President of International where he oversaw the agency’s global expansion with mergers and acquisitions in London, Hong Kong, Japan, Germany, France, and Brazil. Prior to Modem Media, John spent seven years leading established and new brands for Procter & Gamble and PepsiCo.
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