Cataloger/retailer J. C. Penney Co. Inc., Plano, TX, reported catalog sales for five weeks ended July 3 decreased 0.3% to $294 million from $295 million the prior year period. The company attributed this primarily to the elimination of a promotional event.
Total sales for the period increased 6.6% to $2.8 billion from $2.6 billion in the comparable 1998 period.
The company’s direct marketing services sales for June increased 9.6% to $182 million over $167 million during the same period last year.
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