Call it a two-for-one premium. Coaster CD is a watertight, plastic case with a mini CD or DVD inside. The three- or five-inch discs can deliver music, video clips or static content.
Disney/ABC Network used Coaster CDs to showcase clips from shows including Desperate Housewives, Scrubs and Lost during the May upfront ad sales season.
Burbank, CA-based Coaster CD says beverage marketers have expressed interest in the premium, which can be used in bars and restaurants.
Commercial CD maker Intellix Media, Burbank, designed Coaster CD and is looking for distributors.
Network
