There are people in our industry who have made a life’s work studying and attempting to understand why the U.S. Postal Service does what it does. Some have expressed disappointment that few at the USPS have ever tried to learn much about the reasons direct mail advertisers and marketers do what they do.
As true as this may be, you can’t fault the postal service for not creating occasions for fruitful exchanges with our industry. Besides the connections made through dozens of Postal Customer Councils nationwide, the USPS meets quarterly with mail industry reps through the Postmaster General’s Mailers Technical Advisory Committee. Add to that two National Postal Forums that are held each year, and you’ve got to admit that at least the opportunity for dialogue is there.
We’re often critical whenever the postal service seems to turn us a deaf ear, but when was the last time you heard that United Parcel Service, FedEx, DHL or any other parcel deliverer would host a get-together to listen to their customers?
I’m sure there’s a temptation to believe the
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