Iparty.com Reaches Out to Hispanic Customers

IParty.com, a multi-channel party supply and party planning company, has launched a Spanish-language version of its catalog, and has created a feature by which its Web site, http://www.iparty.com, can be accessed in Spanish as well.

The New York-based company has distributed its catalog to 50,000 members of the U.S. Hispanic community. IParty plans to expand its product portfolio to include items relevant to the community such as Quinceaneras, First Communions, Barbacoas, and other events.