(Direct Newsline) —Total advertising expenditures for the first quarter of 2005 increased 4.4% to $33.5 billion last year, according to market research firm TNS Media Intelligence.
Internet advertising totaled $1.9 billion, an 8.2% increase over $1.8 billion last year. By total dollar amount, local newspapers and network TV led all media at $5.9 billion and $5.8 billion, respectively.
Direct response spending rose 19.3% to $1.5 billion, followed by media and marketing with 12.6% growth to $1.1 billion and restaurants with 11.9% growth to $1.1 billion.
Local magazines led all media categories in percentage growth, rising 26.2% to $104 million. Cable TV registered growth of 18.2% to $3.5 billion, taking market share from broadcast TV. Sunday magazines grew 14.5% to $398 million and consumer magazines increased by 9.5% to $4.7 billion.
“It is clear that advertisers were fiscally more cautious in the first quarter of 2005, given mixed economic indicators and wavering consumer confidence,” said CEO Steven Fredericks in a statement.
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