InterContinental Hotels Group has expanded the Internet affiliate marketing program it launched last year by selecting Be Free from ValueClick to drive traffic to its site. Terms of the agreement were not disclosed.
Intercontinental’s program rewards third party Web sites for referrals that result in a hotel stay.
“We were very pleased with the results of our initial affiliate program, but with our previous technology we could only partner with a few sites at a time,” said Del Ross director of global e-commerce services for InterContinental Hotels Group in a statement.
InterContinental Hotels Group ‘s properties include InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Holiday Inn, Holiday Inn Express, and Staybridge Suites.
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