Consumers are most likely to use advertising inserts when shopping for clothing, groceries and home electronics, according to a new Customer Focus study by Vertis.
Ninety percent of women now read ad inserts, a four percent increase from 1998. Over the past year, men’s use of inserts leaped eight percent to 24%. Eighty-five percent of those surveyed overall use ad inserts in some form, up from 82% in 1988.
According to the study, consumer buying decisions are influenced by inserts (28%), television (22%) and newspaper ads (18%).
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