Red Roof Inn’s marketing team was onto something. It figured out a way to track airline delays and cancellations and then fire off targeted mobile ads to weary travelers suggesting they come stay with the economy hotel chain. Pretty smart marketing, right?
That example of “Catering to Intent” is just one of five themes that emerged at Google’s “Innovation & Inspiration” session as reported this week by Andrew Levine, a Forbes contributor. The day focused on what the future holds for destination marketing, but many of the examples and ideas can be applied by marketers in other categories.
Like the Red Roof Inn mobile campaign, Levine shares innovative marketing smarts from other brands like Lockheed Martin’s “Mars Experience Bus,” and for influencer marketing company Reelio. He talks about being an “inventor, rather than a marketer” and opines about whether video will “kill the travel writer.” Read the article ….
Check out the Mars Experience Bus video:
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