InfoUSA, Omaha, NE, has launched an online service, ListBazaar.com, which offers direct marketing companies self-service access to the company’s consumer and business databases.
The service features 12 million business and 200 million consumer records.
Data is compiled from a number of databases including the American Business Information business database, R.R. Donnelley’s consumer database and the List Catalog, a preselected list of marketing segments from the Donnelly consumer file and the InfoUSA consumer and business file. Consumer list selections include affluent household, affluent baby boomers, home owners and pet owners. Business selections include high-tech professionals, decision-makers and home businesses.
Companies must register to use the service and the price is based on InfoUSA’s retail price schedule for business and consumers. Reseller discounts apply with qualified discounts ranging from 20% to 50% based on annual purchases.
The company plans to aggregate more databases into the file.
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