InfoUSA, Dolan Media Plan Pact to Swap Data
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by Chief Marketer Staff
infoUSA, Omaha, NE, will enter into a long-term data-licensing agreement with Dolan Media.
As part of the licensing arrangement, Dolan will pay a $15 million up-front fee to infoUSA and receive a five-year license of infoUSA’s leading databases of 200 million consumers and 12 million businesses. Dolan plans to use the infoUSA data to enhance its own databases and to provide more Internet-based business information products and services. Dolan Media, which publishes local business newspapers in 17 metropolitan markets, will also give infoUSA the right to use Dolan’s centralized news archives in infoUSA’s business credit reference products.
Definitive license agreements are expected to be signed within the next 30 days.
