BlueGlass and Marketo have joined forces to create an infographic walking us through the evolution of modern marketing automation, from its early stages in the early 20th century to its upright-walking version today.
“Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster,” according to Marketo.
Here’s an overview of the different stages in the evolution of modern marketing automation:
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