Infographic: ‘How Businesses Are Making Friends on Facebook’
Ambassador, a social marketing platform giving companies tools to reward customers for referrals, has generated an infographic detailing how businesses are capitalizing on Facebook. The social network offers a place where businesses can know their audience and tailor their messages accordingly.
The infographic follows a user named “Ed” and his journey to becoming a brand ambassador. Along the way, Ambassador shares some insights, including:
- 1 in 4 Facebook users check their account five or more times a day
- Americans spend 23 percent of their time online on Facebook and other social media sites
- A third of global B2B buyers use social media to engage with their vendors
- 77 percent of B2C marketers say they’ve acquired a new customer through their Facebook page
- Every brand ambassador influences three times their online following
For more information on businesses and their use of Facebook, see the full infographic below:
