GetResponse, an email marketing solutions company, analyzed 21 million email messages sent from U.S. accounts during the first quarter of 2012 to find the most popular open and click-through times, along with recipients’ engagement times. The thesis that was tested: “sending times matter, and message results depend on reader engagement routines, not just a little but a lot.”
Among the findings are:
- 23.6 percent of all email opens happen within the first hour after delivery
- 38.7 percent of email messages are sent between 6 a.m. and noon, which means emails sent during the afternoon have better chances of being opened and clicked
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