Constant Contact, a multiplatform marketing company, put together a timely infographic offering an overview of what can go wrong for merchants when running a deal. The horror story is separated into:
- Deal Provider From the Black Provider
- The Chicago, Boston, New York, Etc., Deals Massacre
- A Nightmare on Brick and Mortar Street
- Fright Night (and Day)
The latter section ticks off the attributes of a deal merchants are most interested in. They include the most new customers becoming repeat customers (73 percent), high-quality new customers (70 percent) and self-determined discount (64 percent).
For more information on how deals can go bad for merchants, see the full infographic below:
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