Impower Acquires Datamark
Impower, Inc., a Princeton, NJ-based interactive marketing services provider, has acquired Datamark Technologies, Inc., a purveyor of customer loyalty software, for an undisclosed sum.
This acquisition reportedly will give Impower tools that link point-of-purchase and Internet transactions as well as database management, customer and technical support. Specifically, they will be integrated with Impower1s TransAct! Internet marketing network and ImpowerBase permission e-mail database.
“With the various Datamark products, we can enable our marketing partners to do a better job of turning one-time buyers into long-term repeat customers, and thereby maximizing their lifetime value,” said Impower chairman/CEO Donn Rappaport, in a statement.
Datamark will relocate its staff to Impower1s new 110,000-sq.ft. headquarters in Princeton.
