iMarket Sponsors BTB Online Seminar Series

Database company iMarket Inc. is sponsoring a “Meet the Experts” online seminar series. These educational events are free and designed to provide marketing and sales professionals with business-to-business direct marketing success strategies.

Upcoming seminars include “Improve Your Direct Mail in One Hour” on Jan. 30 at 1 p.m. EST. It is moderated by Alan Rosenspan, president of Alan Rosenspan & Associates, a direct marketing creative services and consulting company.

“How to Qualify B2B Leads” is Feb. 5 at 1:30 p.m. EST, and is hosted by John Coe, president of Database Marketing Associates, a firm specializing in the integration of database marketing and sales. “How to Measure B2B Lead Programs,” will be held Feb. 28 at 11:30 a.m. EST, and is also hosted by Coe.

Future seminars are hosted by Arthur Hughes, vice president of business development of CSC Advanced Database Solutions.

Register online at (http://www.imarketinc.com/seminars/).