-Behavior Inc. and CMS Direct have formed a strategic partnership to offer expanded services to each others’ clients.
The deal provides I-Behavior’s clients access the Prefer Network cooperative database maintained by CMS. Likewise, CMS’ clients gain access to data from I-Behaviors’ cooperative database.
I-Behavior plans to integrate the Prefer Network co-op database into its operations.
“Our clients will see an improvement in merge nets and lower acquisition costs as a result of working with one fewer database cooperative,” said in a statement Chris Dice, CEO of I-Behavior.
Prefer Network assembles co-op data from more than 500 catalogers and 103 million households.
I-Behavior gathers co-op data from more than 1,500 catalogers, retailers and Internet merchant for an SKU-level marketing database.
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