A panel of experts will discuss ways to immediately generate income using the Internet at next month’s Hudson Valley Direct Marketing Association luncheon.
Topics of discussion include: how the Internet has impacted direct marketing; using e-commerce more effectively; increasing sales; developing effective e-marketing strategies; offering good customer service as a marketing tool and strategizing for the future.
The panelists are Paul Goodman, vice president, Lillian Vernon Online; Sean Meehan, vice president and general manager of e-mail development, Grey Direct and Paul Thau, vice president and general manager of the Internet division, Singer Direct. Rich Mercado senior manager of Madison Direct Marketing will moderate the discussion.
The luncheon will be held Feb. 19, at the Manursing Island Club, Rye, NY. Networking begins at 11:30 a.m. followed by lunch and the presentation from 12 p.m. to 2 p.m. The cost is $50 for HVDMA members and $60 for non-members. For more information or to make reservations, call Amy Altmann at Boardroom at 203-973-6222 or [email protected].
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