HP Hits 1 Million LinkedIn Followers: Takeaways for Marketers

HP has become the first company to get 1 million followers on LinkedIn. This infographic reveals some details about this audience:

HP - 1 million LinkedIn followers

The key section marketers should focus on is the last one: “Why do followers matter?” HP reminds companies that their LinkedIn followings are bigger than the number they see on the page.

To drive home the significance of its 1 million followers on LinkedIn, HP shares four ways this audience is valuable:

1)