Howard Johnson International is hoping to fill hotel rooms with its Pillow Pay Off promotion, which places scratch-off game cards on the pillows of each room.
Through May 31, more than 750,000 game cards will be distributed at Howard Johnson hotels in the U.S. and Canada. One grand prize winner will receive a Zenith home entertainment package including a Plasma high-definition TV monitor, a DVD player, and a Sopranos DVD gift set. Twenty first-prize winners will receive an HBO Sports gift pack including golf shirt, golf balls, a hat and sports fleece blanket, while 60 second-prize winners receive a stainless HBO watch and fleece shirt.
Non-winning game cards will offer $5 coupons for the guest’s next stay at a Parsippany, NJ-based Howard Johnson hotel. Impact, Philadelphia, handles.
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