Google+, whether you actually use it or not, has become a significant tool marketers can’t afford to ignore. With 250 million users and its role in search engine optimization, marketers should understand how they can leverage the social media channel for their campaigns. Here are five ways marketers can use Google+: 1) include keywords and relevant links on your “About” page; 2) connect with your whole audience using Google+ events; 3) post often and optimize for best search results; 4) set up Google Authorship for SEO benefits; and 5) engage with relevant users and conversations. (Social Media Examiner)
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