Foursquare is the “ideal platform to bridge the gap between your offline and online audience in an affordable and scalable way.” While there are alternatives, Foursquare sits atop the mountain of location-based social apps, boasting 20 million users. It offers a way for businesses to build their customer base with new prospects while rewarding loyal customers. Among the 10 ways to use Foursquare to market your business are claiming your business’s location, using and promoting local updates, offering specials, using lists on your page, and creating badges. (Social Media Exmainer)
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