Facebook might be the most popular social network and, consequently, the first site to pop into people’s heads when they think about “social promotions.” However, it’s important to remember that emerging social networking sites like Pinterest, Instagram and Google+ warrant consideration when it comes to social media promotions.
“Users’ social networking time has become more fractured — building social promotions that can be accessed broadly across your audience’s preferred devices and networks illustrates that your brand is able to provide an optimal contest experience for users everywhere,” writes Jason Weaver, CEO of Shoutlet.
Here are three things to do when running expanded social promotions:
1)
Network
