Neal Schaffer, author of award-winning book “Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn,” gives his advice in a Q&A on how businesses can optimize their presence on LinkedIn. When asked how to optimize a LinkedIn business page, Schaffer says: attract followers, set up the page for success with SEO and break out your products and services – and then get recommendations for each. (Business2Community)
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