There are plenty of pitfalls when it comes to PPC ad testing. Among these are pausing an ad in the first couple days, not running an ad long enough, not comparing top and side performances, and ad testing only on brand terms. Once you know what to avoid, it’s time to implement best practices to kick your PPC ad testing to the next level. David Jaeger, director of search engine marketing at National Positions, shares five tips at Search Engine Watch:
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