How to Effectively Use Hashtags for Social Media Marketing: 4 Tips

HashtagHashtags are a useful tool for Twitter, Instagram, Pinterest, LinkedIn and Google+. Ever since Chris Messina first used a hashtag on Twitter on Aug. 23, 2007, they’ve become a major way people organize conversations on these social media platforms. Marketers should know how to effectively use them to engage with their audiences and be seen and found by users. Here are four tips from Rachel Sprung, brand and buzz coordinator in the marketing department of HubSpot:

1)