If you’re a mailer seeking advice about making the best list selections, you’ve come to the right place. The following suggestions should give you an edge.
- Profile your house list
House lists can help determine how to apply targeted selections on prospect lists. For example, a concentration of ZIP codes on the house list may be an indication that you should test targeted mailings to other individuals in the area or mail to areas with a similar profile. People who live in the same neighborhoods typically share similar attributes
Network
