SEO is top of mind for any consumer-facing brand or retailer looking to cut through the clutter online. And one way to boost performance is through leveraging different types of user-generated content. A column in Multichannel Merchantreviews the benefits of increasing the volume of product ratings and reviews, implementing Q&As on product pages, and enabling authentic, visual UGC.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.