(MarketingProfs)
Text messaging is one of the most effective direct marketing channels to attract new users as well as to increase engagement with existing customers, according to a recent study by Peggy Anne Salz, editor of MobileGroove. This article lays out what you need to know from the study, a case example from the Qeep app, one of the largest mobile social discovery platforms, and three rules marketers should keep in mind to ensure app success.
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