A/B testing is mainstream because it’s effective, and there are many tools available to make the process easy and inexpensive. However, most marketers’ understanding of A/B testing is elementary. To help them kick things up a gear
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.